FRANCHISE & MULTI-LOCATION
Optimise marketing ROI, increase conversions and help ensure calls are never missed with Call Tracking, Call Recording, Speech Analytics and Call Management
Centralise your call tracking capabilities to measure performance by online and offline marketing channel and location, maximise customer engagement, improve customer experience and conversions.


Inbound calls: A key source of customer retention and revenue for Franchise & Multi-location businesses
For franchises, multi-location businesses, and global brands, every call is a valuable lead. Customers call to book services, get product information, or finalise a purchase—making inbound calls a key revenue driver.
Delacon’s Call Management, Call Tracking, Call Recording, and Speech Analytics solutions help businesses:
- Track call volume across multiple locations and marketing channels.
- Attribute leads to specific campaigns, franchisees, or store locations.
- Improve customer experience with intelligent call routing and automated solutions.
- Gain valuable insights with automated keyword spotting, call categorisation and sentiment analysis, by location, to improve conversions, customer service and operations.
- Reduce missed calls and enhance franchise accountability with performance tracking.
Smarter Call Analysis and Call Management
for Franchise & Multi-location businesses
Measure Campaign Performance
Track ROI on marketing spend at national, regional and store levels.
Optimise Franchise Accountability
Show franchisees exactly how many leads they receive from national campaigns.
Reduce Missed Opportunities
Route calls based on customer location, service needs, or IVR selections.
Enhance Customer Experience
Ensure seamless call handling and improve response times.
How a leading Global Travel Brand scaled Call Tracking across 200+ locations
A major multinational travel agency operating under multiple brands across the USA, Canada, UK, Australia, New Zealand, and beyond needed a solution to track, manage and optimise inbound calls at scale.
Key results achieved:
- Optimised marketing spend by identifying high-performing channels and reducing waste.
- Improved lead conversion rates with detailed Call Tracking across digital and offline campaigns.
- Enabled franchisees to monitor and measure their inbound calls for greater accountability.
- Scaled and centralised Call Tracking from 200+ locations.
- The company detected phone system failures earlier by using Delacon’s reporting, avoiding lost leads due to technical issues.

Trusted by leading
Franchise & Multi-location brands
For over 20 years, Delacon has helped franchises and multi-location businesses optimise marketing, customer service, and call handling.
Optimised marketing ROI with Call Tracking and automated geo-routing for multinational health insurance provider.
Scaled Call Tracking across multiple brands and countries for multinational travel agency.






Key tools for Franchise & Multi-location businesses
Call Tracking
Track calls by channel, campaign, website source, search word, web page and more to measure and optimise performance and boost marketing ROI.
Call Management
Streamline customer service and help ensure calls are never missed with advanced routing and failover options.
Call Recording & Speech Analytics
Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.
SMS360
Streamline customer communication and increase conversions with automated SMS.
Professional Services
Access insights, training, and consulting to maximise impact and save time.
Take control of your franchise’s Call Management
Optimise lead tracking, improve franchise accountability and enhance customer service with Delacon’s Call Management and Call Tracking solutions.

