AGENCIES & DIRECTORIES
Track every lead. Prove ROI. Deliver more value to your clients.
Delacon helps agencies, directories, and comparison sites track and optimise calls, effortlessly report on leads, and maximise marketing performance.
Inbound calls: The missing piece in agency and directory marketing analytics
Inbound calls remain a critical but often untracked lead source for agencies, directories, and comparison sites.
Consumers researching products—like insurance, energy, communications or finance—often have questions before making a decision. Tracking these calls ensures no lead goes unmeasured and allows agencies and directories to prove their value to clients.
- Measure leads across all marketing channels (search, social, display, print, EDMs).
- Provide accurate attribution for offline phone conversions.
- Optimise campaigns down to the keyword level for better ROI.
- Reduce Cost Per Lead/Acquisition and increase Return On Ad Spend
- Help clients reduce missed calls and increase conversions.
Hassle-free Call Tracking and
analytics for Agencies & Directories
Delacon’s AI-powered platform gives agencies, directories, and lead generation platforms the tools they need to track and optimise every call.
Automate Lead Reporting
Track, measure, and report leads across all client campaigns effortlessly.
Improve Marketing ROI
Attribute every phone call to its source—search, social, display, email, print, or offline ads.
Boost Client Retention
Add value with bundled Call Management and tracking solutions.
White-Label & Rebilling Options
Offer Delacon under your own brand and add margin with our rebilling feature.
How Jaywing achieved 67% lower CPA with Delacon
Jaywing, a leading digital marketing agency, integrated Delacon’s Call Tracking with CRM data to drive incredible results for Mobile Tyre Shop.
Key solutions delivered:
- Attribution of phone leads from Google Ads, Microsoft Ads, and SEO.
- Matching calls to sales for deeper performance insights.
Key results achieved:
- Decreased CPA by 67% while increasing call volume by just 25%.
- Cut ad spend while increasing sales by 36%, saving tens of thousands per month.
- Increased offline conversions from the website by over 60%.
- Increased lead conversion rate by 33%.
Proven success with Agencies & Directories
For over 20 years, agencies and directories worldwide have used Delacon’s Call Tracking solutions to drive measurable results.
Key tools
for Agencies & Directories
Call Tracking
Track calls by channel, campaign, website source, search word, web page and more to measure and optimise performance and boost marketing ROI.
Call Management
Streamline customer service and help ensure calls are never missed with advanced routing and failover options.
Call Recording & Speech Analytics
Automatically analyse customer conversations for insights to improve sales, service, compliance and operations.
SMS360
Streamline customer communication and increase conversions with automated SMS.
Professional Services
Access insights, training, and consulting to maximise impact and save time.
Turn every call into a measurable conversion
Track every lead. Optimise every campaign. Deliver results that keep your clients coming back.