Optimize marketing ROI, increase conversions and help ensure calls are never missed with Call Tracking, Call Recording, Speech Analytics and Call Management

Centralise your call tracking capabilities to measure performance by online and offline marketing channel and location, maximise customer engagement, improve customer experience and conversions.

Inbound calls: A key source of customer retention and revenue for Franchise & Multi-location businesses

For franchises, multi-location businesses, and global brands, every call is a valuable lead. Customers call to book services, get product information, or finalise a purchase—making inbound calls a key revenue driver. 

Delacon’s Call Management, Call Tracking, Call Recording, and Speech Analytics solutions help businesses:

  • Track call volume across multiple locations and marketing channels.
  • Attribute leads to specific campaigns, franchisees, or store locations.
  • Improve customer experience with intelligent call routing and automated solutions.
  • Gain valuable insights with automated keyword spotting, call categorisation and sentiment analysis, by location, to improve conversions, customer service and operations.
  • Reduce missed calls and enhance franchise accountability with performance tracking.

A major multinational travel agency operating under multiple brands across the USA, Canada, UK, Australia, New Zealand, and beyond needed a solution to track, manage and optimize inbound calls at scale.

Key results achieved:

Marketing

  • Optimized marketing spend by identifying high-performing channels and reducing waste.
  • Improved lead conversion rates with detailed Call Tracking across digital and offline campaigns.

Call
Management

  • Enabled franchisees to monitor and measure their inbound calls for greater accountability.

Call Tracking

  • Scaled and centralised Call Tracking from 200+ locations.

Streamlining

  • The company detected phone system failures earlier by using Delacon’s reporting, avoiding lost leads due to technical issues.

For over 20 years, Delacon has helped franchises and multi-location businesses optimize marketing, customer service, and call handling.

Used Call Tracking, IVR routing, and Speech Analytics to increase sales.

Optimized marketing ROI with Call Tracking and automated geo-routing for multinational health insurance provider.

Scaled Call Tracking across multiple brands and countries for multinational travel agency.

Key tools for Franchise & Multi-location businesses

Track calls by channel, campaign, website source, search word, web page and more to measure and optimize performance and boost marketing ROI.

Streamline customer service and help ensure calls are never missed with advanced routing and failover options.

Automatically analyze customer conversations for insights to improve sales, service, compliance and operations.

Streamline customer communication and increase conversions with automated SMS.

Access insights, training, and consulting to maximise impact and save time.