How Delacon’s Call Tracking Data Combined with Tzu & Co’s Custom Integration Software and Reporting System Improved ScotPac’s CRM, Sales and Marketing Data Intelligence

ScotPac and their Consultancy Tzu and Co wanted to get the most out of their digital media advertising and CRM platform. They specifically wanted to gain more customer data knowledge so they could use the insights gained to hone their sales and marketing efforts to successfully target their ideal customer, the one who is most likely to convert.